Fitness Tips

5 Video Types to Promote Your Fitness Business in 2020

The fitness market has become highly competitive, and staying on the radar of your existing and potential customers is the only way to withstand the competition. Posting a few videos on Facebook and YouTube is no longer enough. You need to have a strategic approach in generating content that will engage your audience and keep them interested. Video content is a key component in fitness marketing, perhaps with s promise of the highest ROI for the effort. Your audience is 27 times more likely to view a video you post on Facebook and share it 12 times more than text. What video content can you use when crafting a marketing strategy for your fitness brand?

Showcase your gym 

Your audience needs to know what your brand fitness is all about. Make an introductory video for yourself and your staff. Tell an interesting story behind your inspiration for setting up a fitness brand. You should instill confidence by outlining your qualifications and those of the staff. Give a virtual tour of the gym to showcase the facilities available, and invite the audience for a trial workout.

Fitness workout videos

Recording a video with the fitness class in a workout allows you to show the audience that you know your stuff. Remember to seek the permission of your class members to avoid legal problems.

Educational videos

There are plenty of people looking for specific workout routines e.g., for the glutes. It is easy to see popular searches by typing something in the YouTube search bar and waiting for autosuggestions to come up. You could also use other tools like SEMsearch, to see what is trending. Make interesting short videos and ensure the branding is visible in the video. 

You can also post videos on related topics, for example, nutrition. This adds to your value proposition and improves your brand’s authority. Your audience needs to feel like partners rather than mere customers. 

Livestream classes

Livestreaming allows you to engage your audience in real-time. Post an alert on Facebook or email that you will be doing a Livestream on YouTube or Facebook Live and invite your audience to participate with questions, comments, or any other input. Your public gets to see the real you and feels part of your brand’s journey.

User-generated content (UGC)

Invite your existing customers to upload their fitness goal journeys while tagging you on different platforms. This is perhaps the best endorsement that your fitness brand can get because potential customers are more likely to answer your CTA if there is evidence of success.

Strategic use of video content can work very well in today’s market, where the audience is more visually oriented. They say a picture is worth a thousand words. A video is perhaps worth a million. 

Health2Wellness

We are nutritionist, health writer's, and food bloggers. Check it out our latest health & wellness articles on fitness, diet, and healthy living.

Share
Published by
Health2Wellness

Recent Posts

Elevating Fitness: Tips for Identifying the Best Gyms and Wellness Centers in Stuart

Gymming is critical to enhancing modern life by addressing the challenges of sedentary lifestyles while… Read More

October 23, 2024

The USA’s Most-Searched Food Allergy Questions, Answered by a Biochemist

Around 33 million Americans have food allergies. That equates to approximately 5.8% of children and… Read More

October 8, 2024

Creative Ways to Encourage Children to Brush Their Teeth

Getting children into a regular tooth-brushing routine is important for their dental health, but it… Read More

October 3, 2024

The Best Home Workouts for Every Fitness Level

According to a poll by CivicScience, 52% of adults in the U.S. say they exercise… Read More

September 18, 2024

Beyond the Label: Thrive DFT vs. Thrive Patch – What You Need to Know

“Thrive patch” this, Thrive patch that—I keep seeing this term used in the wellness space,… Read More

September 17, 2024

6 Factors that Determine if Dental Implants Are Suitable for You

Technological advances in the field of restorative dentistry have resulted in treatments, such as dentures… Read More

September 12, 2024