The fitness market has become highly competitive, and staying on the radar of your existing and potential customers is the only way to withstand the competition. Posting a few videos on Facebook and YouTube is no longer enough. You need to have a strategic approach in generating content that will engage your audience and keep them interested. Video content is a key component in fitness marketing, perhaps with s promise of the highest ROI for the effort. Your audience is 27 times more likely to view a video you post on Facebook and share it 12 times more than text. What video content can you use when crafting a marketing strategy for your fitness brand?
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Your audience needs to know what your brand fitness is all about. Make an introductory video for yourself and your staff. Tell an interesting story behind your inspiration for setting up a fitness brand. You should instill confidence by outlining your qualifications and those of the staff. Give a virtual tour of the gym to showcase the facilities available, and invite the audience for a trial workout.
Recording a video with the fitness class in a workout allows you to show the audience that you know your stuff. Remember to seek the permission of your class members to avoid legal problems.
There are plenty of people looking for specific workout routines e.g., for the glutes. It is easy to see popular searches by typing something in the YouTube search bar and waiting for autosuggestions to come up. You could also use other tools like SEMsearch, to see what is trending. Make interesting short videos and ensure the branding is visible in the video.
You can also post videos on related topics, for example, nutrition. This adds to your value proposition and improves your brand’s authority. Your audience needs to feel like partners rather than mere customers.
Livestreaming allows you to engage your audience in real-time. Post an alert on Facebook or email that you will be doing a Livestream on YouTube or Facebook Live and invite your audience to participate with questions, comments, or any other input. Your public gets to see the real you and feels part of your brand’s journey.
Invite your existing customers to upload their fitness goal journeys while tagging you on different platforms. This is perhaps the best endorsement that your fitness brand can get because potential customers are more likely to answer your CTA if there is evidence of success.
Strategic use of video content can work very well in today’s market, where the audience is more visually oriented. They say a picture is worth a thousand words. A video is perhaps worth a million.
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